I’ve long been a fan of Redbox. These great red kiosks have been in many high-traffic locations for years now, allowing us to rent DVDs of new releases for around a dollar. It’s my believe that Redbox has a lot to do with why Blockbuster eventually went out of business. Their convenience simply can’t be beat.
That said, I always thought Redbox had a dying business model as well. Sure, DVDs are still quite popular, but it’s only a matter of time until people start renting movies almost entirely online. In this category, sites like iTunes and Amazon have a big lead. Moreover, lots of people are beginning to turn to streaming sites such as Netflix and Hulu Plus for their entertainment needs. So how can Redbox continue to compete?
The answer came earlier this year, when Redbox launched a new service called Redbox Instant. As you can probably deduce from the name, this is a streaming service that is quite frankly a clone of competitors like Netflix. One difference, however, is that Redbox Instant focuses entirely on movies. Their selection still isn’t quite as good as what Hulu and Netflix offers, but I suspect this will improve over time. Like its competitors, the service costs $8 a month.
You can use Redbox Instant for free for 30 days here.
For now, Redbox Instant also allows you to get 4 free DVD rentals per month. I don’t know if this will always be the case – I suspect this is something Redbox is doing right now to try to lure as many customers as possible. My guess is that once they have millions of users, the will stop offering this deal. I could be wrong, however.
It will also be interesting to see if Redbox Instant eventually begins offering its own programming as Netflix does. As we all know, this has become one of Netflix’s main appeals, with popular hit shows like House of Cards.
Get more information about Redbox Instant here – http://Freetrialspot.com/redboxinstant.php